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Over 90% of top-performing e-commerce websites now include links to products shown in inspirational visuals. An alternative option is curating the suggested range in a carousel view below the lifestyle shot. Even more curiously, Baymard Institute found that shoppers are more forgiving of technical glitches in e-commerce website performance when it features vibrant imagery.
Create a Prominent Search Bar and Keep It Visible
Since 53% of users leave a page that takes longer than three seconds to load, the quick site speed improves conversions and sales. If you’re not sure what your target customer wants, consider doing a bit of market research or working with a focus group. Have them indicate the layout that will be easiest for them to navigate, give you feedback on the optimal way to organize your product, and ways to make the checkout process simpler. Grovemade sells products that improve the workspace, like laptop stands and mats. But unlike ecommerce websites that only feature products on the homepage, Grovemade takes up space to talk about its mission and even the people behind it. Magic Spoon stands out among ecommerce websites for its innovative branding and storytelling.
Ecommerce guide
Make use of subheadings and bold text where appropriate along with bulleted lists to call out key elements. The Horse is an ecommerce brand that sells bags, watches, and more for both men and women. You will have to scroll three-quarters of the way down the homepage before you run into text, which leaves the visuals to tell the brand’s style story. MeUndies is an excellent example of how to use color to show off your products.
WebDesk Solution – The eCommerce Expert
The black call-to-action buttons stand out clearly against the brightly colored backgrounds. Cutter & Buck’s website design is a great example of navigation that is easy to follow. It also shows how you can use your design to emphasize the diversity of your range. In fact, the total value of online purchasing broke $870 billion in 2021, and ecommerce now accounts for 16% of all retail sales. Today, online spending is a force to be reckoned with as shoppers prioritize convenience and customization over brick-and-mortar customer service.
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With a modern design, this ecommerce website has plenty of free white space containing simple images, making it feel much less crowded. This is an example of a clothing ecommerce store with a very soft vintage look. The main colors you’ll see here are light pink, gold, and white, accompanied by delicate patterns.
With this uptick comes greater expectations among customers — ecommerce shoppers want real-time customer service, mobile-optimized experiences, and personalized buying experiences. Display similar products that shoppers might also like that work well with the current product, or products, that others have purchased. For outstanding e-commerce UX when shoppers successfully find the product they want, let them find out about the product. Here is a comprehensive ecommerce web design guide to creating great e-commerce websites, complete with examples.
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You can create an online store almost for free if you go with an affordable e-commerce platform offering customizable store templates. Feedback is crucial to improving your ecommerce website and growing your businesses with your users (and customers) in mind. Collecting customer feedback allows you to segment insights based on activity and collect focused data that helps inform design decisions. Shopify is an all-in-one ecommerce website builder to help you get online and sell your products. You can start by choosing from over 100 ecommerce website templates in the Shopify Theme Store.
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As soon as you’re on the homepage of this ecommerce website, you’re greeted with a one-line description of how comfortable the product is. It uses contrasting colors and texts to highlight new arrivals, sales, or seasonal promotions. What’s interesting is its “Chat with us” option, which isn’t common for online fashion stores. To make that happen, test different strategies for improving website navigation, checkout flow, product presentation and all-matters customer support. Develop new assumptions and design hypotheses, then test them on your site to develop a new “best practice” for your brand.
Everything you need to know about ecommerce web design
Once you know who you are, you can work it into the branding of your ecommerce site. It’ll help build trust with your audience—and drive serious sales in the process. Check how easy it is to move around your site, look at products, and pay. Your site design needs to make shopping easy, fast, and satisfying for them, every step of the way.
The basis of an ecommerce site is that you are asking your website visitors to purchase something from you. And, as a result, you’re asking them to turn over sensitive information, like their credit card information. Which they’re not going to feel comfortable doing if your website doesn’t look profesh. Or, if you want to up your credibility, incorporate blue into your web design. Different colors can inspire different feelings, emotions, and actions from people—so, if you want your ecommerce site to convert, you need to use those color inspirations to your advantage. When you think like your customer, you can anticipate what they want from your ecommerce store—and then design your site in order to meet those needs.
Like many of the other ecommerce stores on our list, Chubbies makes terrific use of color. This, combined with their clever copy, makes it no surprise that they’ve built a following of men who love short shorts. Though past versions of the site have included unconventional sidebar navigation, the new version with the search bar makes it easy for visitors to find anything on the site. Bliss earned a spot as one of BigCommerce’s Best Overall Design finalists in 2020.
If your goal is to maximize your conversion rates, design a review area. A good practice is displaying a numeric rating next to each product as NIOD does—and then designating the bottom of the product listing page for detailed customer reviews. To increase your ecommerce website’s conversion rate, your best move is to understand your visitors, users, and customers, and give them what they need.
Yej is an award-winning app designer with multi-platform experience spanning iOS, Android, wearables, responsive web, and more. The point is, if you want your customers to take you seriously, you need to show them you take yourself seriously—and the only way to do that is with a professional web design. And if you want your ecommerce shop to succeed, you’d better give them those things.
Your website navigation is one of the most essential elements of your website. The idea of discrete sales channels has collapsed into an imperative to create fluid, dynamic experiences that meet customers exactly where they are. Being impulsive is not an option when it comes to building a good narrative for a website design. We engage in creating visually appealing website design whether it be an enterprise website or an educational one.
Incorporate a unique scrolling experience and user-triggered features to enhance the website design and add personality without being too distracting. UMake is a great reference for a modern eCommerce website design. As a 3D software company, it applies 3D illustrations across the website, effectively grabbing the audience’s attention and delivering its product’s value proposition. Avoid overused stock images and invest in professional photography to showcase your products and services and strengthen your branding. Online stores offering many products should consider using breadcrumbs, a mega menu, and detailed filtering options to improve findability. Crate & Barrel sells home essentials and houseware, from furniture and kitchen appliances to decor and lighting.
For example, Allbirds’ potential segments include millennials and Gen Z who enjoy the outdoors. This helps the company position itself as an environmentally friendly brand focusing on sustainability. For optimal performance, place the shopping cart icon in the upper-right corner and display the number of items in the cart to help visitors keep track of their potential purchases. Photographers can check out Mack & Pouya’s eCommerce website design for inspiration. Built with Webflow, an eCommerce platform offering complete customizability, this one-page website explores various design features like interactive elements and animations. Allbirds’ online clothing and shoes store effectively reflects its values – simplicity and sustainability – from the headline and copy to the warm-toned editorial shots.
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